Should anyone ask, something about drills

Found an interesting quote last night carved into a wall in a Berlin toilet wall:

“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole" 

As I think about building software and websites, it’s a nice thought to bear in mind.   Guess someone else working in Berlin was also thinking about customer focus. I looked it up and the quote is by someone called Theodore Levitt.  It beats some of the other quotes that I have seen on the streets here like:

"The eye of the shit bird is watching you" 

Only in Berlin.

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