Should anyone ask, something about drills

Found an interesting quote last night carved into a wall in a Berlin toilet wall:

“People don’t want to buy a quarter-inch drill, they want a quarter-inch hole" 

As I think about building software and websites, it’s a nice thought to bear in mind.   Guess someone else working in Berlin was also thinking about customer focus. I looked it up and the quote is by someone called Theodore Levitt.  It beats some of the other quotes that I have seen on the streets here like:
"The eye of the shit bird is watching you" 

Only in Berlin.

Related Articles


Powered by Blogger.

Follow by Email

Should anyone ask, on building strong teams

My thinking about building strong teams My work goal is: work with smart people, on interesting problems, that improve our lives. So I start...